Crocs (CROX)

Company

"Crocs, Inc. is a designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand. All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers." (company website)

crox(1-2)
CROX 4-month chart
crox(1-2)_1yr
CROX 1-year chart

Buy

3 March 2010. Bought 500 at $7.35.

Crocs has recently bounced off the 50-day moving average after setting a new 52-week high. It got a boost from news that it expected to become profitable this year. Although earnings were exactly as Expected, the stock took a short-term hit with heavy volume, but is recovering.

  • Percentage price oscillator (PPO) — below the signal line
  • Volume — fairly steady except around earnings

Based on technical analysis, MarketEdge calls CROX a "strong buy" in a "strong upward trend."

Sell

gain Bottom line
0%

11 March 2010. Sold 500 at $7.37.

Right after I bought this lot of CROX the price rose nicely, which pulled my stop-loss trigger up as well. This morning my stop-loss order closed me out of the position. CROX has been moving sidewise most of this year to date, and the chart has looked a little weak since earnings, but I had expected it to pick up by now. Wrong again.