New York & Company (NWY)

Company

"New York & Company, Inc., founded in 1918, is a leading specialty retailer of fashion-oriented, moderately-priced women’s apparel, serving customers for over 86 years. The Company's proprietary branded New York & Company merchandise is sold exclusively through our national network of retail stores. The Company operates over 500 retail stores in 45 states. Our target customers are fashion-conscious, value-sensitive women between the ages of 25 and 45." (company website)

NWY 3-month stock chart

Buy

10-Oct-06. New York & Company reversed a long downtrend in July and has been climbing steadily since, recently breaking through the downtrend line (see sidebar).

  • Price momentum (PPO) — strong increase over past three months
  • Trend (ADX) — still strong, although weakened during pullback from recent high
  • Money flow (CMF) — strong inflow
  • Relative strength (RSI) — neutral to strong for several weeks
  • Volume — recent solid up-days on heavier than normal volume; average volume is rising

Sell

loss Bottom line
-9%

1-Nov-06. This is not a good way to start November! The market went sour today, and my stop-loss order on NWY triggered. Until yesterday it was plausible that NWY would recover; there seemed to be a line of support just below $13. Today's session pretty much blew that theory to smithereens. By breaking below both the 50-day moving average and the lower Bollinger band, this stock seems determined to fall.

NWY 1-year chart
NWY 1-year chart