iVillage (IVIL)

Company

"iVillage is 'the Internet for women' and consists of several online and offline media-based properties that seek to enrich the lives of women, teenage girls and parents through the offering of unique content, community applications, tools and interactive features.... In August 2005, according to comScore Media Metrix, The iVillage Network ranked 42nd among the top 100 Web and Digital Media properties with approximately 14.3 million unique visitors in the United States and had an average reach of 8.5% of the total online population and more than 10% of women 18+ online. Also, according to the same report, The iVillage Network was the number one 'women's community site' and the number four 'community site' overall on the Web." (company website)

Buy

10-Oct-05. iVillage broke beyond previous highs in September. There is an uptrend in place, and MarketEdge says it is a "strong buy." It has just pulled back from a new 52-week high.

• Price momentum (PPO) — generally strong, but has had its ups and downs
• Trend (ADX) — very strong, with buying pressure (+DI) greatly above selling pressure (-DI)
• Money flow (CMF) — positive, although weakening slightly
• Relative strength (RSI) — strong, but was recently overbought
• Volume — recent above-normal volumes have been up-days

Sell

17-Oct-05. I lost courage. On Thursday, IVIL made a new 52-week high, but then fell significantly to close near the bottom of the previous day's range (dark cloud cover candlestick formation). Although it showed some spark in early trading today, it started to fall again, and I decided to sell while there was a slim profit to be made. It has been about a month and a half since IVIL last touched up with the 50-day moving average, and I am interpreting this as the beginning of a correction.