Hansen Natural Corporation

HANS

Company. Hansen develops, markets, sells and distributes a wide range of branded “alternative” beverages under several brand names. (company website)

Bottom line

loss -8%


Buy. I bought Hansen just last Friday on a slightly down day. HANS is a highly rated stock, and I attributed Friday's price movement to pre-holiday selling (many investors don't like to be fully invested over a long-weekend lest something untoward happen).

HANS intraday chart for 1-Jun-04

Today, HANS faltered briefly then recovered back to about where it had closed on Friday. Yesss!

Sell. Oops! Later in today's session, HANS price fell enough to trigger my trailing stop, and the shares sold.

On reflection, it's obvious that I bought Hansen too high. It climbed steadily for the entire month of May, ending up 90% for the month. It was bound to correct and dip closer to the 50-day moving average. I'm disgusted with myself for not analyzing the chart carefully enough.