Natus Medical

BABY

Company. Natus "develops, manufactures and markets proprietary, easy-to-use medical products that assist in the detection, treatment, monitoring and tracking of common disorders in newborns." (company website)


Buy. Natus broke through the $5 level about two weeks ago, but I didn't buy it until the beginning of the week when it got above $5.50. The trend was strong and volumes were greater than average.

loss Bottom line
-4%

Sell. On Wednesday, BABY reached a new high but moved lower during the day on heavy volume. I should have sold then, but I didn't. As a result, I was forced to sell on Thursday when it opened still lower and continued to drift downward.

This is a good example of buying too late and selling too late.