Apple Computer (AAPL)

Company. Apple makes personal computers and related stuff. Most companies post information about themselves on their website, but if Apple does they have it carefully hidden. (company website)

Buy. I bought my first lot of Apple in March when it was pulling back from a new peak. As usual, I bought AAPL about a week too soon. After it recovered I then bought another lot.

For a brief shining moment in April when AAPL announced its earnings and reported strong results for its iTunes venture, it looked like I was going to have apple pie instead of lemonade. But then the price started falling again. Since the price was well above the 50-day moving average, which was rising steadily, I held fast. Although AAPL did break under the 50-day average, it recovered again and hugged the average as it continued to climb.

Sell. AAPL is one of the few stocks that did not sell last week as a result of the trailing stop I put on it before leaving for Hawaii. However, I decided to sell today when I saw that prices were falling for the second day in a row. Furthermore, the peak this week was not as high as the previous peak and volumes have fallen off. Thinking this could be the start of a new down trend I decided to cash in while there was cash to be had.